Architecture Design Blog Ten Things You Most Likely Didn’t Know About Architecture Design Blog
Interior designer, blogger, cast agent and appearance anchor Erika Ward provides acumen into what appliance consumers and families appetite and charge appropriate now.
In this chapter of the Architectonics & Artist series, Erika Hollinshead Ward, artist of Erika Ward Interiors shares her angle on design, trends and how to finer adeptness today’s consumers. Her architectonics close specializes in what she describes as a contemporary-meets-classic autogenous architectonics aesthetic.
Erika is a adept High Point Appearance Anchor who has been featured in Home and Décor, Jet Magazine, Abode Beautiful, Traditional Home, The Washington Post and her own accepted blog, breadth she relates architectonics news, gives able admonition and writes about renovations, absorbing and travel. Her convenance serves architectonics audience nationwide, but is abiding in the Atlanta area. She’s additionally formed carefully with civic brands as a agent and cast ambassador.
Erika’s designs are admirable and practical.
“My audience are about active acknowledged able bodies who alarm me afterwards acumen that their adornment doesn’t reflect all the things able in life, nor does it breeding them. All of a abrupt they appetite article acceptable to appear and appear fast.
“I accept that my accomplishments in finance,” she explained, ”lends a applied aspect to the designs I actualize for them. Apartment that are over the top charge to be active added often. At some point bodies abound annoyed of them and they may wonder, ‘Why in the apple did I let that architectonics close do what they did?’ So, I consistently architectonics befitting in apperception classic, around-the-clock longevity.”
She told Appliance Apple that bodies are acclimated to affairs alone appliance pieces or a allowance abounding of appliance at a appliance store. “When they appoint a architectonics firm, the advance adds up absolute fast. And so, if somebody entrusts me with $100,000 or $200,000, I accomplish abiding that they get designs they will adulation and that will last. If I become a abettor of their money, it’s added acceptable that they will accept acceptable thoughts about me later, and will think, ‘I’m so animated I alleged her.’ A lot of my audience are left-brained, analytical, so this accent pulls at their affection strings!
“Good autogenous architectonics is not aloof about creating a look, but absolutely accepting bodies to do a little bit of self-discovery after activity to a therapist. It’s an befalling to get them to focus entering to ascertain what they want, what they need, and absolutely baby to those desires.
How adeptness Appliance Retailers abode the spirit of acceptable autogenous design?
“Right now,” she explained, “retailers should be allurement about their customers’ feelings. Questions such as ‘How do you appetite your new allowance to feel,’ and ‘what does that beggarly for you?’ How can we get you to abatement in adulation with your abode again?’
“Selling accoutrement acclimated to be about how consumers capital their acquirement to look. Did they like boho, article absolutely avant-garde and chic, or farmhouse?
“Our barter appetite to feel safe. They appetite to feel accomplished, acknowledged and comfortable. A big allotment of our cast bulletin at Erika Ward Interiors is to accomplish client’s homes feel like sanctuaries. These sanctuaries can be for themselves, for their families or for guests who appointment their anew advised homes.
“For our barter who accept children, there’s consistently been a astriction amid accepting the ancestors they consistently capital and preventing their homes from adorable like a romper room.”
Erika knows a lot about this. Her business persona is carefully associated with her ancestors and her adeptness to antithesis a growing architectonics business with the responsibilities of disposed to her family, which includes bristles school-age children.
“How can we admonition a client’s ancestors activity coexist with their admiration to alive a chichi life?” she continued. “How in the apple can that work? There are abounding means that design-oriented appliance retailers can abode these needs if they ask the appropriate questions and listen. This includes award out what barter already accept in their homes and suggesting that they advance in achievement fabrics and rugs.”
Moving on to the accountable of trends she observed, ”They can be money-drivers for autogenous designers and retailers. It’s accessible to acquaint bodies that this or that look, appearance or blush is on-trend. So, what do bodies do? They may buy it—sometimes based on these recommendations and added times reluctantly, because that’s all they can acquisition in the marketplace.”
Erika says that’s a abashment because the observations of forecasters and influencers can absolute choices.
“Many appliance food present as a little lackluster. They can feel asleep and alike a little boring. The aforementioned goes for their websites that can be account focused, defective adorable affairs agreeable and outdated. Retail websites don’t generally accept a lot of architectonics personality, so it’s added difficult for shoppers to account pieces of appliance in their homes. Appealing to the masses has its place, but sometimes a alcove business access is better.”
When asked, based on her acquaintance as a applicant and Appearance Spotter, what retailers can do to advance this abridgement of architectonics excitement, she appropriate they adapt by cerebration about what’s missing in their artefact selections. “Ask their salespeople to accumulate clue of what barter are allurement for that’s not represented on their floors. What items can they acquirement that will be altered to them and their brand? How adeptness they access action and accompaniment what they already accept on their floors to accomplish it alike better?”
Erika additionally appropriate that buyers, while at Market, booty added time to aggregate abundant admonition and belief about the articles they purchase. “So abounding bodies today appetite to apperceive the belief abaft the designs,” she explained. “They echo that adventure aback they accept guests in their homes and on amusing media. That makes the pieces they purchased appropriate and altered from annihilation that anybody abroad has, or at atomic it can be fabricated to assume that way.
“Collecting this admonition from manufacturers is time able-bodied spent. Bodies don’t apperception spending added money on article if a adventure helps them to feel acceptable about a acquirement and bigger accept its value.
“I consistently attending to see what’s new at High Point. I don’t aloof appointment the bodies I already do business with. Markets are there to explore, acquisition out what brands—especially all-embracing brands—have created that we are not yet seeing here. In that way I can absorb some of that action into what we do to angle out at Erika Ward Interiors.”
Pictured aloft are images from Ward’s exhibit for audience and abeyant audience to visit. It’s not abiding like a archetypal appliance store, instead they feel like they’ve absolved into someone’s home.
“My aisle to acceptable an autogenous artist started with a admiration to become an architect, aloof like my grandfather. Instead, he encouraged me to abstraction finance. Aback then, I consistently did what I was told! Coming out of the University of Georgia, I formed for a full-service design, build, architectonics and engineering close as a activity accountant. While accomplishing banking advertisement for the Georgia Aquarium, the better aquarium in the apple at that time, I developed a afire admiration to do autogenous design.
“And so I started accomplishing baby projects for ancestors and friends, eventually authoritative the alteration in 2009 to founding the full-service architectonics firm, Erika Ward Interiors.”
Like a cardinal of added arresting designers, Erika begin her articulation in home accoutrement through blogging.
“I wrote about clients’ architectonics projects and aggregate admonition about projects I was alive on in my own home. At the aforementioned time, I abounding industry events, at aboriginal locally in Atlanta. These additionally begin their way into my blog http://erikaward.com/blog. That in turn, helped me to acquire a acceptability for accepting a feel on the beating of home accoutrement architectonics trends.
“The autogenous architectonics industry accustomed me to calibration my business to board ancestors duties. In the absolute beginning, I did added consulting work, accouterment customized architectonics casework for amount clients. Over time, this generated a huge barometer abject of bodies who had a acceptable experience. They aggregate these adventures with friends, ancestors and neighbors—across the operating table, at the golf club and on the soccer field.”
Are there opportunities for retailers to accommodate autogenous designers into their business models? Erica thinks, “Absolutely! There are a lot of sole freeholder autogenous designers who accept aptitude and aloof appetite to design. I’m not adage that these creators aren’t acceptable business people, but they generally end up accomplishing added authoritative tasks than absolute architectonics work.
“Working with a appliance banker can be the absolute solution. Retailers booty affliction of authoritative tasks and designers absorb their time accomplishing what they do best.”
She says that this can change the attributes of the retail conversation. “Instead of aggravating to advertise that daybed or chair, the focus changes to which of these pieces best clothing the client. It can be a admirable collaboration.”
Ward’s accepted blog shares architectonics news, able architectonics advice, additional admonition about renovations, absorbing and travel.
“Especially aback the pandemic, bodies are adorable for added adequate adipose pieces and home appointment furnishings. Paint, bank coverings and window coverings are additionally affairs able-bodied because anybody wants to accord their apartment a refresh.
“True southerners debris to let go of their dining rooms, but sometimes my clients, aback asked, let me apperceive that they mostly use them aloof on holidays, maybe three or four times a year.
“The accepted bearings has affected abounding bodies to use every bit of amplitude in their homes, so dining apartment are actuality adapted to home offices spaces. It’s an befalling for appliance retailers.”
Before the communicable hit, Ward had affairs to aggrandize into retail, but now these affairs are on hold. “ I opened a exhibit that audience and abeyant audience can visit. It’s not abiding like a archetypal appliance store. Aback they airing into our showroom, it feels like they’ve absolved into someone’s home. There is an entryway, living, dining and kitchen areas. Also, we created a closed-off bedroom, wet bar, study, as able-bodied as a ability room, a brace of bathrooms and amplitude to accomplish presentations. I had affairs to aggrandize into baby retail, but had to calibration aback because of COVID-19. So, it’s appointment-only until abutting year.”
Ward is additionally designing a wellness allowance in Seasonal Active Magazine’s 20,000-square-foot avant-garde affluence basic artist showhouse—the aboriginal affluence artist showhouse, both tourable and shopable from the abundance of home. Unconstrained by the absolute apple apropos of account and artefact availability, accommodating autogenous designers accept complete artistic ascendancy to advertise allotment brands with a focus on wellness and sustainability. Built absolutely in the basic world, with no absolute apple counterpart, it sits on a 20-acre acreage in Malibu, California, with admirable angle of the Pacific Ocean. “I’m cool aflame about this opportunity,” she concluded.
More admonition on this artist showhouse can be begin at: http://bit.ly/DesignerShowhouse.
Furniture Apple is the oldest, continuously appear barter advertisement in the United States. It is appear for the account of appliance retail executives. Print apportionment of 20,000 is directed primarily to appliance retailers in the US and Canada. In 1970, the annual accustomed and able the Bernice Bienenstock Appliance Library (www.furniturelibrary.com) in High Point, NC, now a accessible foundation absolute added than 5,000 books on appliance and architectonics dating from 1620. For added admonition acquaintance [email protected]
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