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Lodha Group, has angry up with arch celebrity and appearance columnist – Dabboo Ratnani to photograph The World Towers as allotment of their new #IconInTheSky campaign.

Since its completion, The World Towers by Lodha Group has become an architectural marvel, absolutely transforming Mumbai’s skyline. Conceived by all-around legends and crafted by the masters, The World Towers by Lodha has been envisioned by the legends abaft The Pyramid at Louvre Paris. This iconic anatomy has become one for anybody in the country to curiosity at but alone for a advantageous few to alive in. Thus giving bearing to the attack anticipation of #IconInTheSky, a anniversary of this Figure for 21st aeon India.

The 360 amount attack beyond TV, Outdoor, Digital and Experiential mediums represent The World Towers as a acclaimed architectural attribute and position it amidst some of the best iconic structures beyond the globe. 

Ratnani, an figure in his own way, is one of the best acclaimed photographers amidst Bollywood stars and beyond the ball industry. The acclaimed photographer, accepted for his anniversary agenda has added continued his admired ability into capturing one of the tallest and awful audible structures in the country.

On actuality a allotment of this attack Ratnani says, “When I came to The World Towers for a recce, I anticipation a bombinate would be a abundant abstraction to shoot the iconic development which is on par with the icons beyond the globe. Although it is a acreage shoot, but we accept approached it from an aesthetic lens rather than a approved architectural photography. A appreciative basement of 21st aeon India, we are adulatory the august anatomy through this attack shoot, giving an iconic attending to it.”

Mansi Saxena, Head of Marketing – Luxury & Premium Housing adds, “The World Towers, from its birth was envisaged to become India’s figure to the World. Upon completion, it has redefined Mumbai’s skyline and is a applicable attribute of the 21st aeon India. In this campaign, we are adulatory this symbol’s advancing of age, as this admirable angled battleground durably establishes its abode in the history books of tomorrow. The attack celebrates the iconicity of The World Towers through Dabboo’s aesthetic photographs, captures belief of the legends who alive at the World Towers and the admirable advertise in the sky this Diwali.”

Further culminating this attack into one big unmissable event, Lodha looks to actualize a all-around abnormality as they to accompany article absurd to The World Towers this Diwali.

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