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Aesthetic Dead Malls Seven Common Misconceptions About Aesthetic Dead Malls

KALAMAZOO, MI — Four entrepreneurs accept accumulated their retail access and business adeptness to actualize a one-stop-shop in Kalamazoo area barter can be outfitted from head-to-toe.

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The Waiting Room offers aggregate from shoes and socks to a crew and bristles trim. Located on the Kalamazoo Mall, the retail and beautician boutique opened its doors in August and offers a new arcade acquaintance to the Kalamazoo community, architect Tom Crowe said.

The mission is the accept barter leave with the aplomb of a new attending or new crew — alike if its aloof for a Zoom call, Crowe said.

“Retail is not dead, malls aren’t dead; it’s aloof you accept to accommodate an experience,” Crowe said. “Our acquaintance is this head-to-toe outfitter, area you can appear in and absolutely asperse yourself and assignment on accepting yourself accessible for your best days.”

The Waiting Room’s four founders — Crowe, Joe Eichelberg, Casey Longton and Rob Nicol — accumulated their decades-long acquaintance in retail, alive with brands like Toms Shoes and Herschel Supply Co., to accompany adult and eco-friendly brands to Kalamazoo.

The abundance offers shoe brands from as far abroad as Italy and as abutting to home as T-shirts printed in Schoolcraft.

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The abundance itself has a big-city aesthetic, with ten chandeliers blind from the beam and glassy copse accessories created by a Kalamazoo craftsmen. Crowe said barter generally ask if The Waiting Room originated in Chicago or New York, but he’s appreciative to say its roots lie appropriate actuality in Kalamazoo.

The founders took afflatus from acclaimed Kalamazoo entrepreneurs like Larry Bell and Orville H. Gibson.

“I anticipate that is what’s abundant about Kalamazoo, it supports bodies that are aggravating article different,” he said. “We’re appreciative to be here.”

In the aback of the abundance is a abounding account barbershop complete with old academy beautician chairs and atramentous and white asphalt floor. With the accepted accessible bloom orders the barbershop can action haircuts but no casework that crave a customer’s affectation be removed such as bristles trims and close shaves.

The Waiting Room was one of eight new city businesses to accessible during the pandemic. Coronavirus has no agnosticism presented challenges whether it was bushing a abundance with commodity afterwards assembly came to a arrest in the bounce or befitting up with COVID-19 guidelines throughout the fall.

“We accept to be acute and accept to anticipate things through,” Crowe said. “Once things do bright up, we’re activity to be so able and such a able-bodied bashed apparatus that we’re activity to be that abundant bigger for it.”

To accomplish an arrangement with the beautician or appeal a curbside auto for merchandise, barter can appointment www.twrnow.com.

More on MLive:

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