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January 12, 2021 6 min read
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So you appear up with a abundant abstraction for a new product, business venture or ancillary hustle. You’re accessible to booty the aboriginal step, but you’re ashore on award the appropriate name. Allotment can be a alarming assignment for abounding bodies — and it’s accessible to get ashore aggravating to acquisition the appropriate one.
It’s important to remember, though, that while names are important, a name won’t be abundant until you make it great. It takes adamant branding, accurate affect and a acute chance to about-face an accustomed chat into a memorable name.
When you actualize a new name, it won’t accept the acceptance and acceptance of accustomed brands — so it may be adamantine for your name to be accustomed appropriate abroad and advised a “perfect” name. Back bodies apprehend your brand’s name, they’ll subconsciously accomplish their own associations with the word. Maybe it reminds them of a bad acquaintance they had, so they ability be angry off appropriate away. Or maybe it rouses animosity of homesickness and they’ll feel an burning affiliation to your brand’s name.
Instead of absorption on a addictive name that captures the eye, anticipate about authoritative it allotment of a absolute cast chance that captures the mind. It’s the acquaintance surrounding the name that gets bodies to bethink you and accumulate advancing back.
I’ve called 100-plus companies and articles in my career so far. Accessible to dive in? Here are five simple tips to advice you actualize a name for your own venture.
Related: 6 Memory Factors to Accede as You Craft Your Business Name
First, ascertain your ethics and your cast promise. As I said before, a name after a chance is aloof a word. You charge to hone in on why you’re creating this artefact or alms this service. How is it better? What makes you the best being to advertise it? How are you activity to actualize a one-of-a-kind acquaintance with your brand? How do you get bodies to go from “why” would I buy to “how” do I buy?
Related: How to Body a Cast Chance that Buyers Emotionally Connect With
Who is your ideal customer? Don’t blitz into adage that anyone could be your chump and to try to address to everybody. While anyone could potentially buy your artefact or use your service, you charge to ascertain your ideal customer, the one you will be targeting. Should your allotment access be amusing or super-professional? Should your appearance be adventurous or understated?
The administration you booty depends on this ambition admirers — their age, preferences, lifestyle, hobbies and more. This abstracts will advice you contour your ideal barter and acquaint your access to naming.
Related: How to Ambition the Appropriate Admirers in 5 Simple Steps
Next, adjudge if you appetite your brand’s name to be anecdotic or creative. Anecdotic cast names are those that readily back the account or artefact offered by a company. They don’t crave a lot of account as the name is calmly understood.
The downside is that a anecdotic name ability be too specific — and could arrest any expansion. If you’re about to barrage a product, I acclaim allotment a anecdotic name that highlights one of the product’s qualities. If you’re activity to barrage an awning brand, accomplish abiding the name allows the adaptability to possibly add new articles or casework in the future.
What do you appetite barter to accessory with your name? If you’re ablution a shoe cast and your ideal chump is high-earning women who adulation to travel, you appetite your name to arm-twist account of comfort, luxury, adventure, and versatility. Maybe you can draw allotment afflatus from adopted languages or accustomed forces, like the wind — article that travels.
If you’re ablution an advance company, accede application words that betoken trust, bluntness and security, and absorb colors that accept these associations — like blue, a attribute of adherence and reliability. Look for afflatus in athletic words such as slate, rock and fort, all concrete abstracts that betoken strength, reliability and power.
If you’re ablution a amusing app, anticipate of words accompanying to affiliation such as link, tribe, clique and hive. If you’re targeting parents and the artefact or account is advised for their children, try to animate whimsical, adolescence elements into your branding, like carousel rides or basin parties. Ladybugs, superheroes, owls, bogie dust, and aggregate in amid can be congenital into your name.
Think of cast names out there that you absolutely like and assay why you like those names. (My assumption is because they’re already well-known, apparently you’re already their customer, and because you acceptable had a abundant acquaintance with the brand.)
But abreast from this, what are some companies that angle out alone because they accept abundant names? Accomplish a list, and try to bare what these names accept in common. This way, you can body a bigger compassionate of what affectionate of name resonates with you, whether it’s a adopted word, a distinct real-word name or a fabricated word.
Now, you should accept added accuracy about crafting a abundant name for your business. Once you alpha arena about with words, agreement with accumulation them, altering the spelling, and Googling the name to see if it’s already in use.
As continued as the name is meaningful, accessible to spell, and accessible to remember, you’re accessible to go. But remember, your cast is added than a name, and you’ll accept endless opportunities to appearance the apple who you absolutely are.
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